Lime
It's Lime Time
Many of us misjudge how long it takes to get ready or get somewhere. But when you're running late, Lime e-bikes are the fastest way to move through the city. They're so quick and convenient, in fact, that they don't fix your punctuality problem—they accommodate it.
OOH
'Lime Time' is roughly 10 minutes behind 'real time'. And with these timekeepers, you'll always know when to leave if you travel by Lime.
Connected to live public transport data, these tactical billboards let you know how long you have to catch your bus or train—and remind you what time it is once you've missed it.
TVC – 30 sec
